How To Get 5 Star Reviews On Local Search Engines Guaranteed

All of the local search engines are trying to offer their customers (searchers) the most relevant information as quickly as possible. If, for example, someone is searching for an Italian restaurant in Honolulu, it just makes sense that the search engines want to show the best Italian restaurants first. They mathematically try to calculate the best restaurant in Honolulu based on relevant and available information. That information includes:

• Location of searcher
• Location of business
• Search query terms use
• Number of reviews
• Quality of reviews
• Frequency of reviews provided
• Propinquity of reviews
• Quality and quantity of information provided by restaurant

So, after you’ve given the search engines as much relevant information about your business as possible, you must rely on your customers to provide the rest … and the rest includes a high volume of quality reviews.

• The better the reviews, the more likely you’re business is going to show up at the top of the search engines.
• The more reviews, the more likely you’re business is going to show up at the top of the search engines.

It’s in your best interest to get as many five star reviews from your customers on as many of the different local search engines as possible. Some of those sites include:

• Google Maps
• Yahoo Local
• Citysearch
• Ask City
• MSN Live Local Search
• Yelp
• YellowPages.com
• Merchant Circle

Here’s what I suggest you do.

To start, it’s a good idea to survey your customers anyway. You can either do this in person, on the telephone on via email. If they like your service, great. Encourage them to tell their friends. If they had a problem with you service, make it right. You’re not going to stay in business very long if you have customers who are disappointed with your service.

The same holds true in the digital world. If customers give you great reviews on the Internet, they’re in essence telling their friends and the rest of the world to use your service.

Step 1

Send an email to your customers and ask them to critique your product or service and rate their experience from one to five.

They can either respond to your email address or better yet, to a testimonial page you have set up on your blog. Here is an example of what we do.

Hi Bob:

Will you please take a moment to write two to three sentences about the workshop you just attended in the comment section of our blog? The intent of your testimonial is to encourage others to attend future programs. Please post your comment at the bottom of this page.

http://www.imahawaii.com/coffee/blogging-java-gym

Thank you.

If they give you a score of anything less than a five, make it right immediately. If they give you a score of five, move onto step 2.

Step 2

Send your customer an email thanking them for making the time to give you their feedback. (Normally I would suggest you send them a personal note, but in this case it’s best to do it via email.) Then, provide the link and ask them to paste their comment in the review section of one of the local search engines.

Here’s an example of a follow-up note we send to the people who have rated our programs a five.

Hi Bob:

Thanks for taking the time to write a testimonial on our website. I’m glad you were happy with our service.

May I ask one more favor please? Will you please copy and paste your comment in the Google Business Review link below?

“The Internet Marketing Association of Hawaii is your one stop source for Internet Marketing information. If you want to get your Hawaii business to the top of the search engines, these guys know how to get you there quickly.”

Please CLICK HERE to paste your comment on Google.

Allowing others to see your comment on the Internet has a very positive impact on our business.

Aloha, Bob Sommers

P.S. To say thank you, I would like to give you a discount of 20% on your next workshop with us.

Step 3

Mix it up. It’s not natural for the search engines to see 20 reviews sent to the same review site. Send your customers to different review sites or provide a link to all of them and ask them to upload their comment to the review site of their choice.

If you want to learn more about local search, or if you want someone to do it for you, we can help. Please call either Bob or Josh Sommers at 808-891-0449 in Hawaii or contact us via our contact page.

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How To Write A Blog Post To Attract Customers

We generate thousands of highly qualified visitors to our blog every week using an amazingly simple Internet marketing technique. It’s so easy in-fact, that once you understand how it works, you will never do anything else.

In order to generate a high volume of customers to your blog, you must understand three things. You must understand:

1. What Google wants; which is to help searchers (your potential customers) find answers to their questions as quickly as possible.
2. What your customer wants; which is an answer to their question as quickly as possible.
3. And how to give it to them; which you do by writing a blog post that answers their question.

So, if you want potential buyers to quickly find your blog or website, all you have to do is write a blog post that answers their question. It’s really that easy.

For example, I know that people who are interested in learning how to market their products and services want answers to these questions.

• How to get Your Blog Ranked High on Google
• How to Sell Your Services on the Radio
• How To Run A Successful Direct Mail Marketing Campaign
• How to Attract Local Customers with Local Search
• How to Earn Money Selling Digital Products

If you were to do a search on Google for any of those questions, you would quickly discover that Google decided that the best answer to each question is located RecognizedExpert.com. When you click on the link, you will be directed to the blog post on our site where you can find the answer to what you’re looking for.

It’s also a good idea to title your blog post in the form of a question, just as we did in the above examples.

Hawaii Example

If you sell activities on Maui for example, you would write blog posts that answer the questions visitors are asking on Google.

It’s important to understand that people on the mainland do not use the term, “on Maui,” they use the term, “in Maui.” You want to use the same words your customers are using when they type in their question on Google.

• What Can I Do In Maui?
• Fun Things To Do In Maui
• Things For Children To Do In Maui
• Fun Activities For Adults In Maui
• Best Dive Shops In Maui
• Where Can I Swim With Turtles In Maui

Getting organic traffic to your blog is as easy as offering the answers to the questions your customers are asking. And as I mentioned above, once you see customers coming to your blog to read your posts, why would you waste your time writing anything else?

In my next lesson, I will show you how to get your customers to create content on your blog that will generate traffic to your site and put money in your pocket.

If you enjoyed this post, will you please comment on it below?

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Local Search Engines

Part 1

Part 2

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Slide Show Programs

Rock You – Free

This is one of my favorite slide show programs from RockYou.com. They offer you the ability to create a slide show with and without music.

This is a slide show of a Local Search Java Gym we held in on Maui in March 2009. Considered adding a slide show to your website that has to do with your business. It’s fun and simple to do. More importantly it gives your customers a reason to visit and share your website with others.

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Animoto

This is a new service from Animoto that is a big hit with the kids. It’s much more like a photo video than a photo slide show. I also like the fact that you can set it so that the slide show and music don’t start on-load. The viewer has to click the start button first.

I also like the fact that when you click on the photo it does not automatically take you to Animoto’s website. The only way to get there is to click on their logo.

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FlipTrack – Free

Fathers Day at the Beach

FlipTrack has the most choices for your slide show. You can include over 100 songs, slide transitions, skins, backgrounds, captions, styles and more. But, like all the free slide show software you must put up with the accompanying ads. Other than Animoto, this is my favorite free software.

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Google Picasa – Free

This is the free slide show software from Google Picasa. It is very simple in that it only allows you to make a slide show similar to what you see here. The other slide show sites including Photobucket.com, FlipTrack.com offer many more options, but they also carry more advertising. I like Picasa for its simplicity and its subtle advertising
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PhotoBucket – Free

If you’re viewing this on FireFox or Safari, you can play the guitar by dragging your mouse over the guitar strings.

This is a very unique slide show offered by Photobucket. As with most of the software we suggest, it is free and therefore comes with ads surrounding the slide show. I would not suggest paying the $3/month or $25 year to have all of your slides appear without ads. PhotoBucket does not consider their logo an ad and it will appear on all of your slide shows. If you don’t mind paying extra to promote PhotoBucket on your slide show, this is what you can expect.
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SWF ‘N Slide Pro – $69

I love this software. It produces great flash slides without the advertising that accompanies all the free slide show software. You can purchase the software from Vertical Moon for either Windows or the Mac for $69.

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Article Marketing Java Gym with Bob Sommers

Imagine generating thousands of visitors to your website every month using an Internet marketing technique known as Article Marketing. In doing so you will:

• Position yourself as the experts in your field.
• Get your website listed at the top of the search engines.
• Generate tons of interested visitors to your website.

Here’s an examples of what you can do.

# 1 and #2 Position with 23,400,000 Competing Web Pages

Our websites are in the #1 and #2 position for the term “Blogger Training.” There are over 23 million pages competing for that term including Google’s own Blogger Training videos. Because we’re at the top, our sites are seen as the authority on Blogger training allowing us to generate the lions share of the traffic.

Our sites are at the top of the search engines because of Article Marketing.

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Taking The Top Spot In Hawaii

Getting to the top position for a very competitive term like “Blogger Training” takes effort. Getting to the top position for a local term is not that difficult if you understand how the process works.

After just three articles, we are in the first position on Google for the keyword phrase we’re targeting.

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Even more than that, however, the opportunity to work with and learn from Bob has been a tremendous experience. Bob is a master at article marketing and he’s extremely generous in sharing his time and knowledge. If you have a chance to collaborate with him on an article marketing project – take it!!!

Adam Kreitman

Learn How To Do It Yourself

Bob will be available to answer your article marketing questions for 60 minutes at the “Article Marketing Java Gym” on Tuesday, March 24th at The Coffee Store (By Stella Blues at Azeka II) from 5:00pm to 6:00pm. Space is extremely limited.

The only way to secure a spot for this Java Gym is to call Bob directly at 891-0449. Availability is on a first come – first served basis. Please do not leave a message without leaving your telephone number.  The facility is too small for walk-ins.

If you want to be kept informed of all the Internet Marketing Association of Hawaii events, join today. Membership is Free.

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Local Hawaii Search Success Story

Wow!

Imagine waking up one morning to find your website in the number one position on Google for a very, very competitive term. Now imagine getting to that position using nothing but free local search tools and a little help from the Internet Marketing Association of Hawaii. That’s exactly what Harlan Hughes did with his Maui Zen Villa Spa.

View From The Top

The spa business is huge in Hawaii and very competitive. There are over 4.5 million web pages that show up on Google for the term “spa on Maui.” And, with over 60% of the people who search for “spa on Maui” perceiving that the spa in the top position is the best spa on Maui, Harlan and his Maui Zen Villa Spa are sitting pretty.

The most amazing thing about the Maui Zen Villa Spa getting to the top “free” position on Google is that it is not optimized for the search engines.

So how did the Maui Zen Villa Spa get to the top so quickly?

The people at the Internet Marketing Association of Hawaii helped me understand what I needed to do to get my site seen by the search engines. To my surprise, it not only showed up on Google, it showed up in the first position ahead of some very big spas like the Four Seasons, the Diamond Resort, the Grand Wailea and others.

You Need Traffic Too

Getting to the top spot and staying there are two different things. With additional help from IMAHawaii, Harlan is learning how to drive customers to his website through basic SEO, article marketing, video marketing, blogging and more.

Learn How To Do It Yourself

If you’re interested in learning how to get your website to the top of the search engines using local search techniques, join Josh Sommers, the President of the Internet Marketing Association of Hawaii.

Josh will be available for free to answer your local search questions for 90 minutes at the “Local Search Java Gym” on Thursday, March 26th at The Coffee Store (By Stella Blues at Azeka II) from 4:30pm to 6:00pm. Space is extremely limited.

The only way to secure a spot for this Java Gym is to physically talk to Josh directly at 385-0102. Please do not leave a message without leaving your telephone number.  The facility is too small for walk-ins.

If you want to be kept informed of all the Internet Marketing Association of Hawaii events, join today. Membership is Free

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Real Estate Testimonials

I would recommend this workshop to real estate professionals out of the area, but not to my competitors. The information is too valuable!
Laurelee Blanchard
Coldwell Banker Island Properties

I loved leaning about writing blogs and about my web site. It is not such a mystery any longer.
Janis Lee
Coldwell Banker Island Properties

The most valuable part of the workshop were all the tips and tricks an e-pro doesn’t know about.
Fabienne Gandell
Century 21 All Island

Wow! This is powerful stuff.
Dan MacDonell
ERA Pacific Properties

Very Specific and Informative. Saved me many, many hours of looking on the Internet for this information.
Chad Miller
Coldwell Banker Island Properties

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Free Website and Training for IMA-Hawaii Members

Free Website Software and Hosting

How would you like to build your own beautiful website and have it hosted on the Internet for free? Better yet, how would you like to have 5 free websites, and not have to use a lick of code to produce them. It’s really that easy.

We have multiple website that we use to promote our Maui Vacation Rental Property and another site we created, the Recognized Expert Guest site to help our guest prepare for their interview.

Free Weebly Video Training For IMA-Hawaii Members

We were so taken with this free service, that we created a set of 36 videos showing the Internet Marketing Association of Hawaii members how to use it to build your own website in minutes. You’re going to love it. Just click on the links below to get started. If you do nothing more, watch the first video to see what you can do with this amazing free service.

If you find the videos are too small, you can invest in the high resolution version (that we have to pay for when people use them) and get 30 day access for $19.95, but I don’t think it’s necessary. Click here for an Example of the high res video version.

Get started on your free Weebly websites now!

Please invite your friends to join the Internet Marketing Association of Hawaii.

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Article Marketing Video Training Guide

If you’ve ever wondered how to get your website to the top of the search engines results page for your keywords, wonder no more. You can do it through article marketing.

We’ve created a step-by-step video guide that shows you how to do just that through article marketing … and it’s free.

If you do nothing else, watch the first video. You’ll be hooked.

Article Marketing Video Guide

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IMAHawaii Keyword Research Service

Knowing the words and phrases potential clients use to find your website on the Internet is the keystone of your success. Without that information your just guessing … and making a bad guess at that.

Keywords play a huge role in every aspect of your Internet Marketing campaign. Once you know the words and phrases your prospects use to find you, you can use those words and phrases to:

• Optimize your website or blog for organic search engine traffic.
• Create an effective article marketing campaign.
• Attract clients in your blog
• Run a profitable Pay-Per-Click advertising campaign
• Attract and earn money on your advertising
• Spy on your competition
• And much more

When we do keyword research for you we will help you identify:

• High Paying keywords
• High click through rate keywords
• High traffic keywords

You must know these keywords and how to use them.

Basic Keyword Research $75

Send us the word or phrase you want analyzed and we will generate a report showing you the following.

• Top 200 paying keywords
• Top 200 click through rate keywords
• Top 200 traffic keywords
• Example Report recording-studio-analysis 200 Words
  

We will also follow up with a 15 minute telephone call telling you how to  take advantage of the results of your report.

Comprehensive Keyword Research $197

We start with a 15 minute telephone consultation where we will identify what you want to accomplish with your keywords. At that point we will undertake a comprehensive keyword research project where we will identify the following

• Top 500 paying keywords
• Top 500 click through rate keywords
• Top 500 traffic keywords
• Example Report recording-studio-analysis-1250-words

We will also follow up with a one hour telephone consult telling you how to use your keywords on your website, blog, ad campaign and article marketing campaigns.

Please contact us at 808-891-0449 to talk about your keyword project.

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