Article Marketing
What Is Article Marketing?
If I could only use one Internet marketing technique, this would be it. There is no quicker way to position yourself as the expert in the mind of your target market than by using this inexpensive and far reaching Internet marketing technique. It is simply known as article marketing.
When you write and publish an article on the Internet, you encourage people to come to your site in three very specific ways.
- First, your readers will see you as the expert in your field and they will want to come to your website to learn more about you.
- Second, your articles have the potential to be published on thousands of different websites so that your chances of having your article seen and read are multiplied by a thousand fold.
- Third, you will receive thousands of links back to your website … for free. This tells the search engines how important your website is and what it’s about.
How Does it work?
It’s important to understand that there are millions of websites owners on the Internet who earn their living selling advertising. Every time someone visits their site or clicks on an ad, they earn money. And the more traffic they have coming to their site, the more money they’re going to earn on advertising.
One of the best ways to generate traffic to a website is to load it up with valuable, fresh content in the form of articles. When the search engines see the new content on a busy website, they tend to reward the page with the article on it by presenting it high on their search engine results page, which encourages even more people to visit the site and click on an ad.
The problem these website owner run into is finding a large quantity of great articles to put on their sites. Most of them don’t have the time or money to write new content, so they go to article marketing sites where they can find articles written by people like you and me, and upload them to their website for free.
In return they allow us to attach what is know as an author block to the end of our article where we can include links back to our website. Notice how I added a simulated author block at the end of this blog post.
There is a huge demand for well written articles in every industry for just this reason. You want your articles read by potential customers and you want links back to your site. The website owners want to earn money on advertising, but in order to get readers to their websites, they need well written articles. It is the perfect symbiotic relationship.
3 Step Process
1. Start by writing an article that is 750-800 words long. The reason you want to write an article of this length is because the most popular websites are looking for articles of this length. The website owners have discovered that these are the articles that their readers (the readers who click on ads) want to read.
2. Next, create your author block. Make sure you add a link leading back to your website using the appropriate keyword rich anchor text. This is the word or phrase your customers would typically use to find you if they did a search on Google for example.
3. Then offer your article to the people who want to post it on their website. You can either do this one site at a time, or you can use an article distribution company like Article Marketer that will automatically distribute your article to over 1,000 sites. This is the service we use and recommend.
Example Author Block
Bob Sommers is a Maui Search Engine Marketing expert. You can learn more about how to drive traffic to your Maui website by visiting him at http://www.MauiWebsiteTraffic.com
Tags: Article Marketing
How It Works | Bob Sommers | 
February 18, 2009 10:09 pm
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By A Maui Blog, May 21, 2009 @ 6:58 pm
A very helpful live stream teaching you are doing (or you did). Thank you
By Benjamin, October 28, 2009 @ 2:57 pm
Dear Bob and Josh,
I’ve been using ArticleMarketer.com for awhile, they recently changed hands as you may know. What do you think of the new service? I like the convenience of everything, but haven’t noticed that Google has picked up on our new back-links yet. When an article is distributed aren’t all of the links from the author text counted as back-links? Isn’t the text in the anchor text reflecting the keyword chosen as well? We’re making a slow climb up the Goolge SERPs, but have not seen an increase in the number of back links. Why is that?
I appreciate you both very much, thank you for everything. Looking forward to hearing from you.
By Bob Sommers, October 28, 2009 @ 4:01 pm
Hi Liza:
Google does not always show the back links. Let me encourage you to search for your back links on Yahoo! The do a better job of showing you what’s actually on the Internet.